This year our congress will offer you an optional workshop carried out by Dr Jannika Bock, Industry Head Retail Google, and Sanjay Sauldie,Managing Director European Internet Marketing Institute. The workshop will be held on 10 June 2015 at Park Plaza Westminster Bridge Hotel from 15:00 to 18:00, followed by the congress’s Get-Together in the evening.
This event is subject to a registration fee of 150 EUR (plus VAT) and it has to be booked separately. Register now to the 3rd Global DIY Summit 2015 and add to your order your participation to this workshop.
Dr. Jannika Bock, Industry Head Retail Google
Theme: Google & DIY – Why?
Outline:
Google Tools for DIY
– Google’s big bets & view of the future of DIY
– How to use publicly available Google tools for DIY
– Recent product developments to drive sales
– New case studies and market research
Sanjay Sauldie, Managing Director European Internet Marketing Institute
Theme: What you should know about your iROI?
Outline:
DIY Social Media Strategy
– YouTube
– Google+
– Facebook
– Twitter
– Instagram
– Linkedin
– Xing
– and more….
iROI website optimization tipps
– On-page
– Off-page
– Overview of free Google optimization tools
– Open discussion
