How to Drive incremental Sales on Amazon.
We found the missing link!
All marketers face the same problem – which impact has my marketing campaign on my sales? How much would I’ve made without investing? And how much do I have to invest to reach my goals most efficiently? We not only developed a framework to measure the impact of advertising campaigns on Amazon but also a solution to optimise campaigns in realtime based on the IROAS (incremental return on ad spend) – Sounds too good to be true? Stay tuned!