Workshop 1 – Salesforce

Status of omni-channel in the Retail Industry

The days of linear shopping journeys are over. Today's connected shopper switches channels – and devices – multiple times to complete a single transaction. The key to making that transaction successful is providing a unified experience across those multiple channels or touchpoints, in other words, by providing an omnichannel experience. Unfortunately, most markets across Europe are falling behind when it comes to omnichannel maturity. During this interactive workshop we will touch upon a the following topics:

  1. The challenges European retailers face when implementing their omnichannel strategy
  2. The characteristics that set omnichannel leaders apart from the rest
  3. Lessons on how retailers can improve their own omnichannel maturity

Workshop Speaker

Nick Botter

Industry CTO Retail EMEA, Salesforce