A webinar series moderated by Ken Hughes!

By 2025, ecommerce will make up 28% of market share in DIY and home improvement, up from 21% in 2020 in the US, with similar growth expected in Europe, according to Edge by Ascential analysts. In the UK by 2025, they expect ecommerce will account for almost 50% of market share in the category, growing market share by 10% in five years.

DIY and home improvement have also been subject to retail disruption wrought by Amazon’s power and ability to offer personalisation at scale. In the most mature ecommerce market, the US, most shoppers begin their purchasing journey on Amazon. After exhausting the scramble for hand sanitiser and disinfectant wipes at the outset of the pandemic, the search turned to keywords related to home improvement.

Join our webinar series now to learn how to adapt to this new disruptive era and to capitalise on the tremendous changes we are experiencing as humanity.


Garry Ridge

CEO & Chairman, WD-40

Tobias Schäfers

Associate Professor of Marketing, Copenhagen Business School

Stefan Brinkhoff

Co-Founder & CTO, locandis GmbH

Sacha Buyck

Head of Partner Management,

Andrew Pearl

VP Insights EMEA, Profitero

Roz Bridges

Business Development Manager, ebay

Nick Brackenbury

Co-Founder & CEO, NearSt

Ken Hughes

Consumer & Shopper Behaviouralist and CX Strategist