Tobias Pohl is Industry Manager Retail – Multichannel at Google where he and his team work with large brick and mortar clients to develop successful strategies for a rapidly changing and increasingly complex retail ecosystem. Tobias Pohl studied Information Management. After graduating, he joined Google in late 2006.
As a data analyst at Google, he explored changes in consumer behaviour through digitisation, its impact on different industries and what it means for companies in these industries. In January 2011, Tobias Pohl moved to Google’s sales & business organisation. Since then, he has been responsible for large retail companies. Today he is in charge of Google’s DIY industry business were he works with clients on digital transformation processes with regard to omnichannel strategy and marketing activities.ility