Peter Hinssen is a serial entrepreneur, adviser and keynote speaker on the topics of radical innovation, leadership and the impact of all things digital on society and business.
Peter is the author of five bestselling business books. ‘The Phoenix and The Unicorn’ (March 2020) is a book about the Phoenix, about those companies that – just like the mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. ‘The Day After Tomorrow’ (June 2017) is about surviving in times of radical innovation. ‘The Network Always Wins’ (2014) explains how and why companies have no choice but to become a network when the outside world has evolved into one. In ‘The New Normal’ (2010), Peter writes about how companies should explore the limits of the digital world, and what happens when technology just becomes ‘normal’. ‘Business/IT Fusion’ (2008) is a guide about how to solve the conflict between business and IT. Peter is frequently asked to contribute to (international) publications and is a Forbes contributor as well as a LinkedIn Influencer.