Per is Commercial Director at Byggmax, a Nordic chain of DIY stores, operated out of Sweden. With previous employment at Rusta, a Swedish home improvement chain, he has 20+ years of experience in “hard discount DIY”. With a background in purchasing Per has a solid background in assortment and supply chain. In his present role he is responsible for everything connected to the customer offer including assortment, store development, ecommerce, marketing/brand. Per has led the transformation of Byggmax into a modern discounter.