As an experienced leader in the retail and marketing sector, I have build up and managed the OBI First Media Group over the past 5 years. First as Lead, then as Head of and currently as Vice President Retail Media, the topics of Business Strategy & Development, Product Development, Marketing and Leadership are close to my heart. Before joining OBI, I was Head of Business Development & Partner Management at OTTO Group. For more than 3.5 years I was leading Sales & Marketing for moebel.de Einrichten & Wohnen AG, a subsidiary of ProSiebenSat1. I was able to develop my passion for the topics of communication, innovation and transformation as well as my passion for brands and people as co-founder of a consulting firm for ideation.