How Amazon Really Works – A Strategic Point of View!
Amazon is at the front lines of a huge shift in the infrastructure of global trade. Despite its current omnipresence though, the transformation taking place is still at day one. We’re at a critical time in the re-invention of shopping. Amazon continues to be the most major innovator in e-commerce and retail experience, while brands are struggling to stay on top. In this presentation you’ll learn how Amazon ticks and get to know the decisive influencing factors for success on the Amazon marketplace. We give a glimpse behind the Amazon curtain and offer strategic background knowledge, which will help with better assessment and classification on the Amazon channel.