Neil Munz-Jones

Founder and Director, mdj2 associates

UK & European DIY Market Update – Key Trends


COUNTRY: UK

Neil Munz-Jones is a consultant with particular expertise in the UK/European DIY market. He is the Founder and Director of mdj2 associates, a consulting business he established following a 15-year career in the DIY retail and supply to retail sectors. At Kingfisher, he led the post-merger integration of Castorama, as well as holding senior roles in M&A, brand development, strategy and buying.

mdj2 help busy senior executives to deliver their strategic, change and improvement projects.  They have completed DIY market assignments for B&Q, Wickes, Homebase, Castorama Russia and Woodies, as well as for B2B Builders Merchants, DIY suppliers and financial investors.  Their expertise covers Customer Proposition, Store/branch format development, Strategy, Programme Management, Commercial, Operations and Organisation Design.

Neil is a regular speaker at conferences and writer. He spoke on the UK DIY market at the 4th Global DIY Summit in 2016. His papers include a Manchester Business School case study on B&Q and White Papers on Omni-Channel Retail (2013) and UK DIY (2016).  He has written articles for DIY International magazine and is a guest lecturer on Omni-Channel retailing at Manchester Business School. Neil has an MBA from INSEAD and a BA from Oxford University.

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