Miles Agbanrin

Consultant, Euromonitor International

UK

Having joined Euromonitor in 2015, Miles specializes in analysis of strategy within the Home and Garden industry. A 2014 Edinburgh university business school graduate, Miles has an academic and professional focus on corporate strategy, microeconomics, and competitive analysis.

 

Combining data from Euromonitor’s Home and Garden and Retailing industry research, this presentation aims to assess the factors influencing consumer purchase decision-making in home improvement and forecast how these may factors may change the competitive landscape of the future. Beginning with an overview of the home improvement market and its most dynamic categories, the presentation will move on to reference the ‘consumer-decision-journey’ and other frameworks in order to analyse the influence of e-commerce and omni-channel retailing on the industry at large.