Mark Haviland

EVP Brand Development and Sustainability, Rakuten EMEA


As EVP Brand Development and Sustainability for Rakuten in the EMEA region, Mark’s brief is to accelerate the awareness and understanding of our brand proposition ensuring that all stakeholders are the beneficiaries of our operations.  The commercial viability of brands are today founded on their commitment to social and environmental responsibilities, and Rakuten places these at the heart of its values.  Mark is also Vice-Chair of the UK’s Marine Conservation Society, and a supporter of various African conservation NGOs.  Combining these roles, Mark sees consumers, businesses, governments and charities as critical allies in the fight to protect a healthy environment for people and planet.

The Age of Responsibility

As the social and environmental crisis escalates consumers, regulators and workers are assessing the roles they must play. Business can no longer afford to look the other way. What are the facts and trends businesses should be aware off and how can they avoid becoming victims of the megatrend that is ‘Profit with Purpose’?