Marija Milasevic

EUROPE

Marija Milasevic is a Senior Consultant at Euromonitor International, the world’s leading provider of business intelligence on industries, countries and consumers.

 

In her current role Marija is responsible for consumer market research focusing on Eastern Europe and Central Europe region. She works as a strategic analyst and monitors key trends and developments across numerous categories in FMCG market, focusing on retailing & e-commerce. Marija regularly writes articles for trade press on market development and speaks at major international FMCG conferences.

 

Marija graduated from Mykolas Romeris University as well as Vilnius University where she got a Master’s degree in Finance Management and a Bachelor’s degree in Business Management and Administration. In 2019 she received International Marketing specialist certificate NIMA, Netherlands Institute of Marketing.

 

SYNOPSIS OF HER PRESENTATION

Social responsibility has become central to the present and future progress of companies across all sectors, not only within the retailing industry, but also FMCG brands, as they all look to expand their understanding of the issues that surround and affect consumers. As businesses look to become more sustainable, there is increased focus on the impact that business growth has on society. To remain relevant in the eyes of conscious consumers, retailers and brands must be aware of the impact their actions have at the social, environmental and economic level, which is reflected in the wide variety of innovation in this space.