From Market Insights To Actions
COUNTRY: THE NETHERLANDS
Jan-Paul Schop is the founder of USP Marketing Consultancy, BouwKennis and BauInfoconsult. He is an economist and started immediately after his studies with USP. He has been very active for almost 25 years with marketing issues in the construction, installation and DIY sector. His primary function is Managing Director at USP Consultancy. Moreover, he is involved in larger international strategic issues, particularly for the supply industry.
Commercial, New Business development Specialties: Construction & Installation marketing, strategy, concept research, forward- & backward integration, network in the European construction, real estate, installation and DIY market.