Gerald Böse

GERMANY

Gerald Böse, President & Chief Executive Officer of Koelnmesse, can look back on more than 30 years of experience in the international trade fair business.

 

Having finished his studies, he started his career in the trade fair business in 1989 as a trainee at the Messe München trade fair company.

 

Since 1 March 2008, Gerald Böse has been CEO of Koelnmesse GmbH in Cologne. In 2010, he initiated a comprehensive efficiency programme and radical reorganisation. Under his leadership, the company has grown continuously since overcoming the global financial and economic crisis. In 2019, Koelnmesse achieved the largest turnover and some of the highest profits in its history to date.

 

The company is focused on internationalisation, driving new business models through the digital transformation process and constant development of established trade fairs and core thematic competencies. In Cologne, Gerald Böse stands up for the integration of trade fair themes into the city and region as well as joint destination marketing aimed at promoting the location as a venue for trade fairs, conventions and business. By 2034, Cologne will boast one of the world’s most attractive exhibition centres. Its creation is being managed under the Koelnmesse 3.0 programme, which encompasses investments of more than 700 million euro.