Franck Thureau

Franck Thureau serves as Global Director Home and Living at GfK. During his presentation, Franck will explore the purchase journey of the “Connected Consumer”. Using various retail audit data from across emerging and mature markets, he will explain the “what” and “where” of consumer experiences on that journey. He will also deliver key insights for how to better understand and anticipate the behavior of the new Connected Consumer.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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