Boris Hedde, since 2009 Managing Director of IFH Köln. In the surrounding world of retail and wholesale and with main focus on empirical based evaluation and consultancy, Boris Hedde and his team serve companies, suppliers, service providers and associated organizations. With regards to content, evaluation, concepts and strategy control is on the daily focus. The aim is to support market players in managing structural change and business development influenced by the digital age.
Before dealing at IFH Köln, more than 10 years he have been working in the market research industry – dedicated to branding, marketing and communications. Until 2007 he have been engaged in the research and consultancy firm SPORT+MARKT AG (today Repucom) – passing positions in project management, sales and consultancy and working temporally in the markets USA, Brazil and Switzerland. Following to SPORT+MARKT he switched to YouGovPsychonomics (today Yougov). As Senior Project Manager Branding he managed the market entry of BrandIndex, a tool to steer and control brands on daily basis. His specialty have been brand navigation in the phase of crises.
Boris Hedde is graduated in sciences of sports with focus on economics and certified advertising specialist. In spare time the father of two children is a passionate fan of 1. FC Köln (football club).
Comprehending market trends. Understanding customers. Creating strategies.
Linking research and professional practice, IFH Köln provides in-depth analyses and strategic advice for retailers, wholesalers and the supplying industries. The company has inside access to provide information, research and consultancy on issues relevant to the digital era. Since 1929, IFH Köln has been the first port of call for dependable data, analyses and concepts to make companies successful and sustainable.