As GS1 Germany Industry Engagement Manager DIY, Andre Berg is responsible for the German DIY Community. The focus is on process optimization along the value chain. He leads the project of the German DIY master data initiative consisting of German DIY dealers and industry supplier. He is also responsible for various logistics projects. As a longtime international Key Account Manager, he knows the DIY industry and its process requirements from both side, the industry and trade side and gained experience in various projects, e.g. as SAP key user or build up of e-commerce departments at the company Testrut.