Alibaba’s B2C Marketplace Tmall as Gateway to China for European Brands
Andreas Kerschner was appointed Category Leader Europe in July 2018.
Andreas is responsible for business development in the Home, Consumer Electronics and Pet product categories for Alibaba’s marketplace named Tmall. Based in Munich, he and his team work closely with European brands to help them enter the growing consumer market in China.
Andreas has over 20 years of experience in Business Development in the digital space. Prior to joining Alibaba he worked for Amazon and Wirecard.