Workshop 1 – Digital Leadership: The Secrets of Digital Success


To succeed in the digital era, traditional leadership principles must be questioned to fit the demands of new markets, the new principles of leading a company and fulfilling the rising expectations of the digital customers.

What and how can a CEO or anybody with leadership responsibility adopt to the Digital Transformation and be well equipped for Digital Disruption strategically? All businesses face the same choice: Adapt to the changes fueled by cloud, social, mobile and data, or quickly become obsolete.

In this workshop, Sanjay Sauldie will present the results of his Master Thesis on Digital Disruption and Digital Transformation in the DIY Sector with very valuable insights to Digital Leadership and Digital Success – integrated into the iROI®- Strategy for successful Leaders. At the end of this workshop, you will be holding a roadmap in your hands to implement Digital Leadership in your company.


14:00 – 14:30     The 7 new Principles of iROI-Digital Transformation

14:30 – 15:00     Workshop Part A: What impact do they have on your Leadership?

15:00 – 15:15     Short Break

15:15 – 15:45     The 7 new Principles of iROI-Digital Disruption

15:45 – 16:15     Workshop Part B: What impact do they have on your Leadership?

16:15 – 16:30     Digital Leadership: The Next Steps to implement the insights for your leadership skills

16:30 – 17:00     Workshop Part C: Your individual Digital Leadership Roadmap

Key Learnings

  • Understanding the trends that drive Digital Transformation and Digital Disruption
  • Development of your own Digital Leadership Roadmap
  • Understanding success factors & key road blocks for your individual digital Leadership
  • Minchanges for CEOs, COOs, CMOs and all responsible leaders

2018 Bonus

  • Every participant will get the book “Digital Mind-changes for CEOs” (printed as paperback)
  • Every participant will get free access for one year to the European Internet Marketing Institute & Academy’s Digital Resources, where the content of this workshop is going to be updated regularly
  • The complete set of slides can be downloaded after the workshop for free and be used in your company to start the Digital Leadership Journey


Location: Palau de Congressos de Catalunya Date: June 12, 2018 Time: 14:00 - 17:00 Sanjay Sauldie