by Erika Sirimanne, Head of Home and Garden Research, Euromonitor International, UK
by Clive Daley, Director CFD Strategic Solutions, UK
Strategic decisions should not be made on good-feeling but should be profoundly supported by data. Driven by the changing consumers and purchases channels, organizations in the DIY industry are investing in exploring their customer journeys.
The main challenge is in interpreting results and to know which insights are needed for your strategic management. During this session we show customer journey analytics which can help you to take decisions based on the changing orientation of the consumer. Also we explain which market indicators are monitored by most organizations and why.
On 23rd of June, 2016, the UK voted to leave the European Union. The outcome of this referendum was widely unexpected and could have significant political and economic consequences for the UK, Europe and many other parts of the world in the years to come.
In this session, we will update you on the latest economic and political developments but most importantly address the implications for the retail sector. We will highlight what Brexit means for UK retailers in the home improvement sector as well as for international retailers that are impacted. In addition, we will also explore what Brexit means for the broader supply chain – for organisations that supply the UK retail industry with both goods and services.