RETAIL TRENDS

The retail industry has undergone a significant transformation over the past decade. The face of the market is quickly evolving, and retailers must adapt to new shifts in demographics, attitudes and consumer preferences.

In 2020, the market will be defined by emerging technologies that change the way consumers interact with their favorite brands, a shift in preferences, and the emergence of new battle lines for e-commerce.

According to Forbes, these are the five key trends within the Home Improvement industry:

1. DIYers are more likely to be Millennials
2. Over-inspiration is a key factor in home improvement regret
3. The rental housing market is on the rise
4. Remodeling activity isn’t slowing down anytime soon
5. With home wellness on the rise, the lighting industry is leading the way

2022 is poised to be a transformational year for retail. Technology continues to change the rules of engagement, consumers are more demanding than ever, and getting them to notice your brand amid all the noise in the market is an even greater challenge. Come to Amsterdam and discover more about this retail transformation!