Reinier Zuydgeest

Managing Consultant, USP Marketing Consultancy


Reinier Zuydgeest is responsible for all consumer studies from USP Marketing Consultancy. USP Marketing Consultancy is a market specialized research agency in the construction, installation and DIY sector. We help our customers translating insights from market research into actions that improve their business.

Key Consumer Trends in European DIY and How to Deal with these Trends

What is happening in the European DIY industry and why? The 3 key trends: E-commerce, the shift from DIY to DIFM and changing customer journeys, will be discussed. The paste in which the developments take place will be shown by country and USP will advise on how suppliers and retailers can deal with these trends. Our facts and figures are based on the consumer study, the European Home Improvement Monitor.

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