Programme 2nd Season 2021-2022
ONLINE SESSIONS
EXCLUSIVELY AVAILABLE FOR GLOBAL DIY-NETWORK SUBSCRIBERS
Interview with Andrea Scown - Mitre 10 (New Zealand)
- Andrea Scown John W. Herbert
- Global DIY-Network
*ALL PRESENTATIONS MIGHT BE SUBJECT TO CHANGE.
TO BE CONTINUED...
The programme of the Global DIY-Network will be updated every month. Please check this site for further updates.
On Demand Sessions
EXCLUSIVELY AVAILABLE FOR GLOBAL DIY-NETWORK SUBSCRIBERS
Special Guests
- Thierry Garnier Erich Harsch Jim Inglis Ken Hughes Christina Stathopoulos
- Global DIY-Network
For more information, visit http://virtual.diysummit.org
Trading on ebay Marketplace
- Roz Bridges Ken Hughes
- Global DIY-Network
This workshop will cover the size and reach of ebay, data on the DIY/Trade categories, the opportunities for brands and sellers plus some of our marketing opportunities.
Interview with Damian McGloughlin - Homebase (UK)
- Damian McGloughlin John W. Herbert
- Global DIY-Network
Interview with Evgeny Movchan - Petrovich (Russia)
- Evgeny Movchan John W. Herbert
- Global DIY-Network
Interview with Paul Candon - United Hardware (Ireland)
- Paul Candon John W. Herbert
- Global DIY-Network
Playing the Algorithm: How DIY and Home Improvement Brands Can Win Search On Amazon
- Andrew Pearl Ken Hughes
- Global DIY-Network
Profitero supports companies in EMEA across all major verticals including Home & DIY to help them accelerate their eCommerce sales on Amazon and other major e-retailers.
Interview with Gerald Böse (Koelnmesse)
- Gerald Böse John W. Herbert
- Global DIY-Network
Interview with Blaz Pesjak - Merkur (Slovenia)
- Blaz Pesjak John W. Herbert
- Global DIY-Network
NearSt: The Local Future of Online Shopping
- Nick Brackenbury Ken Hughes
- Global DIY-Network
Over the past 12 months customers going online to search for products stocked locally has more than quadrupled, as the pandemic has sparked new habits in local shopping. Based on more than 3 billion monthly data points NearSt CEO Nick Brackenbury will dive into the rapidly changing local product discovery habits of shoppers, and how retailers are using this to drive footfall.
Interview with Guy Colleau - Maxeda (Benelux)
- Guy Colleau John W. Herbert
- Global DIY-Network
Bol.com: Why should you consider selling on a marketplace?
- Sacha Buyck Ken Hughes
- Global DIY-Network
Marketplaces are a reasonable young sales channel but growing faster than any other sales channel. Bol.com is the leading local marketplace in Benelux. Why should you consider selling on a marketplace and what are the USP’s bol.com has as a marketplace versus global players.
Interview with Naotaro Hikida - Kohnan (Japan)
- Naotaro Hikida John W. Herbert
- Global DIY-Network
How location-based marketing at the point of sale influences consumer behavior
- Tobias Schäfers Stefan Brinkhoff Ken Hughes
- Global DIY-Network
This workshop will provide insights on how location-based marketing at the point of sale influences consumer behavior. This includes a detailed look at solutions that can enhance the in-store shopping experience in the DIY sector. We will demonstrate how shoppers can use their mobile phone to organize items prior to their trip by using a shopping list that reflects real-time availability, optimizes routes along physical product locations, and provides turn-by-turn navigation; how location-based marketing campaigns influence cross- and up-selling opportunities; how retailers can use location-based content to explain complex products to shoppers and to use gamification campaigns that increase the time spent in store, customer satisfaction, and return visits.