PERSONALISATION

Personalisation has been a top priority for marketers for some time, but despite this fact, a large percentage seem to be struggling to implement the strategy in an intelligent and scalable way. Recent studies suggest that many brands are still relying on basic forms of personalisation, and failing to engage increasingly demanding consumers as a result. So, why should marketers strive to go beyond the basics? Here’s a round-up of studies to reinforce the importance of personalisation, and how brands are currently approaching it.

Personalisation is a key part of customer experience, with intelligent use of data allowing marketers to create relevant and unique experiences that hold attention for longer and generate loyalty in the long-run.