PERSONALISATION

Using Data to Deliver Personalised Experiences

Personalisation has been a top priority for marketers for some time, but despite this fact, a large percentage seem to be struggling to implement the strategy in an intelligent and scalable way. Recent studies suggest that many brands are still relying on basic forms of personalisation, and failing to engage increasingly demanding consumers as a result. So, why should marketers strive to go beyond the basics? Here’s a round-up of studies to reinforce the importance of personalisation, and how brands are currently approaching it.

Personalisation is a key part of customer experience, with intelligent use of data allowing marketers to create relevant and unique experiences that hold attention for longer and generate loyalty in the long-run.

Session Speakers

Nick Botter

Industry CTO Retail EMEA, Salesforce

Rik Vera

Worldwide keynote speaker, author, lecturer at business schools and trusted advisor and coach of large organisations

Ken Hughes

Consumer & Shopper Behaviouralist and CX Strategist
schedule

Nick Botter

How Redefining Engagement & Reskilling Employees Can Save Retail / Salesforce

Time Schedule

11:10 - 11:35

Room

Auditorium

schedule

Ken Hughes

The Race for Relevance with the Modern Consumer

Time Schedule

11:35 - 12:10

Room

Auditorium

schedule

Rik Vera

c2MxEi (Connect to many, engage individuals). The Magic Formula for The New Normal

Time Schedule

12:10 - 12:45

Room

Auditorium