OPEN INNOVATION

Creating a Collaborative Culture in Business

Recently, growing attention has been devoted to the concept of Open Innovation. As a result, companies have started to look for other ways to increase the efficiency and effectiveness of their innovation processes. For instance through active search for new technologies and ideas outside of the firm, but also through cooperation with suppliers and competitors, in order to create customer value.

Open Innovation can thus be described as "combining internal and external ideas as well as internal and external paths to market to advance the development of new technologies." This means that within the company a shift should take place in the way people look at the company and its environment. Involving other parties when developing new products and technologies can be of great added value. Think for instance about cooperation with other firms in your sector, suppliers, universities, and of course end-users.

Session Speakers

Ruud Joosten

COO & Member of the Executive Committee, Akzonobel

Jamie Anderson

Professor of Strategic Management, Antwerp Management School

Steve Collinge

Managing Director, Insight Retail Group
schedule

Steve Collinge

Introduction "Open Innovation - Giving New Ideas the best Chance of Success"

Time Schedule

16:05 - 16:08

Room

Auditorium

schedule

Ruud Joosten

Opening Speech "Open Innovation - Giving New Ideas the best Chance of Success"

Time Schedule

16:08 - 16:15

Room

Auditorium

schedule

Open Innovation – Giving New Ideas the best Chance of Success

Startup Pitch and Panel Discussion moderated by Steve Collinge

Time Schedule

16:15 - 16:45

Room

Auditorium

schedule

Jamie Anderson

Creative Leadership in a Complex World

Time Schedule

16:45 - 15:25

Room

Auditorium