Nick Botter

Industry CTO Retail EMEA, Salesforce


Nick Botter brings a wealth of knowledge from his 10+ years experience in digital transformation to his new role at Salesforce as Industry CTO Retail EMEA. As Industry CTO he works with the leading retail companies across Europe on their digital strategies and delivery of cutting edge customer experiences. Previously leading the omni-channel digital strategy and execution at Suitsupply, Nick focused on CRM, Commerce, Digital Marketing, Service, and new digital customer experiences to fuel international growth and digital scale the fashion business. Prior to this, he worked at Air France – KLM where he was involved in setting up and leveraging their social media and digital strategy.

How Redefining Engagement & Reskilling Employees Can Save Retail

The rate of change in the retail industry is faster than ever. Shopper touchpoints are ever evolving, as store locations and digital formats are here one day and gone the next. To thrive in today’s challenging landscape, retailers must embrace a new way of business, moving from product-centric to people centric operations. Fortunately, it’s never been a more promising time for retail organizations. In this keynote, attendees can hear how brands are using the Salesforce Customer 360 to put the shopper in the center of everything they do. See how brands are driving ongoing innovation by reskilling employees, redefining customer engagement, removing friction from the shopping journey, and embedding AI everywhere for smarter interactions.

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