MARKETPLACES

According to Forbes, Digital Marketplaces are flourishing today thanks to the advances made in Artificial Intelligence (AI), machine learning, real-time personalization and the scale and speed of the latest generation of cloud platforms including the Google Cloud Platform. Today’s digital marketplaces are capitalizing on these technologies to create trusted, virtual trading platforms and environments buyers and sellers rely on for a wide variety of tasks every day. Digital marketplaces are rapidly transforming from transaction engines to platforms that deliver unique, memorable and trusted personal experiences.

Key Facts:

1. The U.S. B2B eCommerce market is predicted to be worth $1.2T by 2022 according to Forrester
2. 75% of marketing executives say that reaching customers where they prefer to buy is the leading benefit a company gains from selling through an e-commerce marketplace according to Statista
3. 67% strongly agree to the importance of B2B e-commerce being critical to their business's advantages and results in their industry