Mark Herbek

Executive Director, Home Improvement, Cleveland Research Company

USA

Mark Herbek is a founding partner of Cleveland Research Company, one of the most differentiated and sought-after independent research firms in existence today. Through a consistent and repeated proprietary research process, Mark and his team are able to spot trends and inflections faster and more accurately, and help equip manufacturers, distributors, and retailers with a unique perspective that drives more informed decisions on the business challenges which matter most. Mark works directly for CEO Eric Bosshard and their team has published detailed industry research across consumer retail for nearly 20 years with a narrower focus on home improvement and the rapidly evolving consumer path to purchase.

The US Economy and Amazon – Analyzing the Impact on the US Homecenters

Geopolitical uncertainty and the rise of Amazon have created unprecedented challenges for the home improvement industry in recent years. Despite these headwinds, the U.S. Home Improvement Industry is now in year 11 of the recovery, with Home Depot and Lowe’s both set to gain share over the next 3-5 years due to a sharper focus on the Tradesman, improved delivery options, and best-in-class merchandising strategies. At the Global DIY Summit, Mark will showcase how the growing influence of Amazon has created stronger homecenter competitors, while also sharing best practices that allow you and your organization to keep pace in this rapidly changing retail landscape.

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