Main Topics 2020

Our event’s motto is The New Normal: Adapting to a Rapidly Changing World. Our world is changing at an accelerating pace. In fact, we can say that disruption is now the new normal. In this business landscape, if companies want to at least survive or even thrive in the present or in the near future, they will need leaders in this world of disruption.

The reality is that business is becoming ever more complex at a greater speed, yet not many leaders feel that their organisations are adjusting or preparing fast enough to handle the next level of change and complexity.

The impact of this disruption is that uncertainty rules. Millennials are the least brand-loyal generation ever, and they have a disposable mindset, but they still drive the economy. Everyone is fighting over the last mile, and technology breakthroughs now happen every three to six months – whereas it used to be once every five or six years.

As a result, it’s difficult to know what’s ahead, what tools you’ll need, what partners make sense, where you’ll need any of them, or how you’ll navigate all this complexity. What’s next? What’s your New Normal?


Personalisation has been a top priority for marketers for some time, but despite this fact, a large percentage seem to be struggling to implement the strategy in an intelligent and scalable way. Recent studies suggest that many brands are still relying on basic forms of personalisation, and failing to engage increasingly demanding consumers as a result. So, why should marketers strive [continue reading…]


Digital Marketplaces are flourishing today thanks to the advances made in Artificial Intelligence (AI), machine learning, real-time personalization and the scale and speed of the latest generation of cloud platforms including the Google Cloud Platform. Today’s digital marketplaces are [continue reading…]


Recently, growing attention has been devoted to the concept of “Open Innovation”. As a result, companies have started to look for other ways to increase the efficiency and effectiveness of their innovation processes. For instance through active search for new technologies and ideas outside of the firm, but also through cooperation with suppliers and competitors, in order to create customer value [continue reading…]


Investors are beginning to realize that the integration of environmental, social and governance (ESG) factors can enhance performance. We are now at the brink of an inflection point where market-led changes will accelerate a massive transformation towards cleaner, healthier and socially more inclusive outcomes. But in the current environment of eroding liberal principles, low trust and a weakening of the rule-based system, the question arises whether the corporate responsibility movement has a future at all [continue reading…]


The retail industry has undergone a significant transformation over the past decade. The face of the market is quickly evolving, and retailers must adapt to new shifts in demographics, attitudes and consumer preferences [continue reading…]