JJ van Osten

Chief Digital & Technology Officer, Kingfisher


JJ has substantial expertise in leading digital transformations in consumer branded and retail companies. He is currently the Chief Digital and Technology Officer at Kingfisher where he leads ecommerce, digital platforms, marketplaces, data and technology. He joined Kingfisher from Danish toy company, The LEGO Group, where as Chief Digital Officer, he led the company’s digital ambition to make e-commerce the largest part of the business.

Prior to this he was a member of the Board of REWE Group and CEO of REWE Digital, where he oversaw all aspects of the digital agenda, including e-commerce operations, technology infrastructure and digital marketing. With his team, he designed and built a digital ecosystem which linked physical and digital channels via mobile and AI technology and launched continental Europe’s first automated food fulfilment centre. REWE is now the largest grocery e-commerce player with its home delivery and click and collect fulfilled from either stores or automated fulfilment centres. He also led the investment in Commercetools which is now the world’s leading e-commerce platform. JJ has also held leadership roles at companies including Tesco and Travis Perkins.

Suscribe to our newsletter!