Recent research and data published by PayPal found that millennials are more likely to complete their shopping online than the general population. The survey conducted by PayPal sampled 29 markets with circa 800 responses per market. It found that globally 70% of respondents of all ages had shopped online in the past 12 months. In relation, in millennials it was found that 73% had completed shopping online. There was a starker contrast found in North America, with a difference of 9% between the general population and millennials (from 66% to 75%).
The highest rate of online shopping was found in Asia and the Pacific with 79% of Millennials having shopped online in the past 12 months. Further to this the research found that Millennial shoppers are more likely to shop both domestically and across borders than the general population. As the millennial generations move into their prime spending years it is likely that online spending will increase.
Moreover, as online payments become faster and more secure the likelihood that these payment methods become the most prevalent is also high. The impact that this trend will have on the home improvement industry will be presented and discussed at the 7th Global DIY Summit that will be taking place in Ireland on the 6th and 7th of June. Secure your tickets now in order to discover what impacts this trend will have, and how to capitalise on these changes.
For more information, please visit: Paypal Cross-Border 2015 Millennials Reporting