Naotaro Hikida will be live in:
The Global DIY Networking Platform
The Global DIY-Network is global platform which brings together retailers, manufacturers, online players, consultants, journalists, professors, among other stakeholders from the home improvement industry.
In this brand new platform, executive managers will be able to attend online seminars, interact with each other through 1:1 online meetings, share ideas in our social stream, showcase their products and innovations, access a directory with the most important decision-makers in our industry, meet the most relevant home improvement retailers, download market studies and white papers, visit online virtual store tours, among other benefits.
How location-based marketing at the point of sale influences consumer behavior
- Tobias Schäfers Stefan Brinkhoff Ken Hughes
- Global DIY-Network
This workshop will provide insights on how location-based marketing at the point of sale influences consumer behavior. This includes a detailed look at solutions that can enhance the in-store shopping experience in the DIY sector. We will demonstrate how shoppers can use their mobile phone to organize items prior to their trip by using a shopping list that reflects real-time availability, optimizes routes along physical product locations, and provides turn-by-turn navigation; how location-based marketing campaigns influence cross- and up-selling opportunities; how retailers can use location-based content to explain complex products to shoppers and to use gamification campaigns that increase the time spent in store, customer satisfaction, and return visits.
WHY SHOULD YOU REGISTER?
Be part of an exclusive community
The most important executive managers in the home improvement industry belong to this network
Arrange online meetings
Contact other executive managers using our 1:1 virtual meetings application
Meet the buyer
Meet retailers in any of our online networking activities
Get first hand information about the home improvement market
Watch our DIY retail interviews
Learn how the CEOs in our industry are coping with the global crisis
Showcase your products in our social network
Get access to our social stream where you can share views and learn from other executive managers
Get access to our delegates list
Discover who are the people taking decisions in our industry
Download exclusive studies
Get access to exclusive studies and increase your knowledge about the DIY market
Watch Virtual Store Tours
Visit the most innovative retail stores worldwide
365 DAYS SUBSCRIPTION FROM THE DAY YOUR REGISTRATION IS COMPLETED. *PLEASE NOTE THAT WE WILL VERIFY THAT THE INFORMATION YOU PROVIDE IS CORRECT.