Focus on the Irish Market

Focus on the Irish Market

According to the latest version of the Global Home Improvement Report, carried out by EDRA and fediyma, the Irish home improvement market represents 0.2{2920dc35e13aa575d381a963680550d7ab92ea574880ecc82f11a0ccc4bb06ae} of worldwide DIY sales and has shown some growth in recent years. As the above graph demonstrates, the Irish home improvement market is worth €1 Billion. With a GDP per capita of 74,000 US $ Ireland has more than double the average GDP per capita of Europe (at 36,000 US $).

The home ownership in Ireland is high, at 70{2920dc35e13aa575d381a963680550d7ab92ea574880ecc82f11a0ccc4bb06ae}, which should correlate with high DIY expenditure, however DIY expenditure per capita is slightly lower than the European average at 218 € in comparison to 226 €. This may be due to the lower than average percentage of the population that live in cities (63{2920dc35e13aa575d381a963680550d7ab92ea574880ecc82f11a0ccc4bb06ae}).

Considering that data above it seems that the Irish market can provide information in how to succeed in a low population density environment.

For more information about the Irish Home Improvement Market join us at the 7th Global DIY Summit that will be taking place from 5 – 7 of June .

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