The home improvement and DIY industry has not always been viewed as one of the most future-orientated sectors. However, the last two years have resulted in a dramatic acceleration in its evolution. Digitalisation, innovation, personalisation, and AI are now commonplace terms seen when discussing and networking with DIY and home improvement stakeholders, and these trends will only become more present as the industry continues developing and finding new ways to meet customers’ changing demands.
What will the Digitalisation Trends be in the DIY Sector?
One of the first steps in digitalisation, and building a professional network, is a company’s website; the first point of call in most online experiences. The digitalisation of the sector was reflected most fundamentally in that numerous chains refreshed and relaunched their websites in the past two years. For example, Homebase, Ostendorf, Bunnings and B&Q Ireland websites all went through a recent rebranding and redevelopment, encouraging an omnichannel and universal experience for consumers both online and offline. The strategic planning of product, in this case a website, is a visible reflection of the trends in the industry.
Digitalisation was arguably most apparent in Bunnings, the Australia based retailer, who completed a complete “digital makeover” in 2021 to prepare for 2022. This transformation included, but was not limited to, hiring a dedicated Chief Technology Officer, moving all of its customer data to a cloud-based platform, and building two production studios used to develop training material, deliver live content, and connect and engage both internally and externally. These types of developments are essential in addressing and correcting any scientific and technological oversights or issues within an organisation.
Topics to be discussed at the 8th Global DIY Summit
Where better to learn and hear about these types of developments, including the challenges and opportunities as a result of these, than at the 8th Global DIY Summit, in which Michael Schneider, Managing Director of Bunnings, will be holding a Keynote.
What will the Store Trends be in DIY Sector?
As well as digitalisation, stores have also experienced an evolution in recent years. One of these such developments is the growing number of smaller city centre stores, that act in two main ways, to improve brand image and engage young people in DIY. An example of this is the new OBI Machbar Store Concept, which primarily wants to appeal to an urban, young target group and invite them to try things out through workshops and inspire them complete creative projects.
Do my DIY Store need a redesigning?
Stores are in need of redesign if they face a high bounce rate and do not have an ecommerce mobile first mindset. Although the investment in these types of store concepts can be high, they should lead to an increasing conversion rate and the investment in redevelopment should be returned. Stores that are not “future-proofed” may see dwindling sales and lose relevance as others evolve to capture these new markets and consumers.
What will the Customer Trends be in DIY Sector?
Taking a look forwards and predicting a market overview 2021-2026 is not an easy task, but looking at the growing customer trends now, it is likely that sustainability will continue to be a growing trend in the coming years, as well as indoor green living.
Eco-Friendly DIY Projects
Consumers are searching and demanding more eco-friendly DIY projects, DIY Kits, and DIY products, as well as ways to be more eco-friendly, including the upcycling of furniture and reducing their impact on the planet. Projects that sustainable and self-made, and reuse what consumers already have are growing in demand and ensuring these types of projects and products are offered is essential to remain relevant for future generations of DIYers.
The DIY and Home Improvement sector is always evolving. Stakeholders, brands and chains are getting inspiration from one another and developing new ideas to keep customers engaged and coming to their stores. The Global DIY Summit is the best place for this networking and international learning to take place, and the event from the 8th to the 10th of June will be the first physical meeting place of the industry in two years and the perfect opportunity to share the experiences of the challenges faced, as well as gain insights into what the future for the industry will hold.