DAY 2: 11:35: Dr. Sebastian Gundel: Gardening the Future

“GartenPlanner guides a customer through his project”

Sebastian Gundel is Managing Director of Customer Offer and Marketing of the OBI Group Holding. OBI is the German market leader in the DIY sector and one of the sector’s leading companies in large parts of Europe. Today, the brand OBI is positioned with more than 650 stores all over Europe. Next to the German home market with more than 350 stores, OBI is represented in ten other European countries: Bosnia-Herzegovina, Italy, Austria, Poland, Russia, Switzerland, Slovenia, Slovakia, Czech Republic and Hungary.

For the division Customer Offer, Sebastian Gundel is in charge of developing the offer in line with customer needs in order to serve customers along their entire journey, cater to their needs and provide solutions to them. He also heads marketing with focus on communicating the evolved offer to customers, engaging them and building on the brand experience. Sebastian Gundel joined OBI as Head of Corporate Development in 2012. Prior to that, he worked as a consultant at OC&C Strategy Consultants. He holds a master’s degree and a PhD in economics from the University of Münster.

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