Damian McGloughlin

CEO, Homebase UK & Ireland


Damian McGloughlin joined Homebase at the end of 2017, and as CEO, he has been responsible for leading the turnaround and growth of the home and garden experts, Homebase.

Damian’s focus has been on improving the business by putting the customer at the heart of everything, and this has included developing the range and offer to provide even more inspiration, as well as investing in his team.

He’s also been busy improving the customer experience, both in-store and online. Recently, Homebase.co.uk relaunched as part of a 10-year strategic partnership with The Hut Group (THG). And he’s been trialling a series of small-format stores in high street stores, alongside a new approach to store layouts, including ‘shops-within-a-shop’, which make it easier for customers to visualise how products might look in their own home.

To give customers even more choice, Homebase also works with leading brands, which included the acquisition of Bathstore in July 2019.

Damian’s comprehensive knowledge of home and garden retail comes from a life dedicated to the sector, with a career that began from a Saturday job on the shop floor.

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