Alan Creswell is NielsenIQ’s Director of Global Strategic Insights for DIY & Garden, powered by GFK Intelligence, where he leads global industry analysis and delivers actionable insights to clients and colleagues worldwide.
With a strong foundation in DIY market research, Alan has built a diverse career spanning FMCG, confectionery, and renovation sectors. His experience across leading insights organizations has shaped a deep understanding of consumer behavior and retail dynamics.
At NielsenIQ, Alan integrates point-of-sale data with consumer surveys, omnisales intelligence, and digital panel insights to provide a comprehensive view of the DIY and Garden landscape. His work helps shape strategic decisions across the industry, making him a trusted voice in home improvement and retail innovation