The Millennials vs. Baby Boomers: How to Sell Home Improvement and Gardening Products to Divergent Consumer Segments workshop will equip participants with vital knowledge and actionable insights on how to win over two key consumer demographics – Millennials and Baby Boomers. In this workshop, we will explore the importance of and examine the unique paths to purchase and needs of both Millennials and Baby Boomers within the home improvement and gardening space globally.
Case studies covering how retailers and manufacturers have targeted Millennials and Baby Boomers will be presented and debated to identify key challenges faced by manufacturers and retailers within the home improvement and gardening industry, while also uncovering crucial elements of success stories.
The workshop will share insight from Euromonitor’s “How to Sell Home Improvement and Gardening Products to Millennials & Baby Boomers” report and will be interactive using video and/or quiz content along the way. Participants will breakout into smaller groups for activities and will be able to ask questions, share their own experiences, and learn how fellow participants are tackling demand from these two diverging consumer segments.
14:00 – 14:15 Introduction to Consumer Segmentation by Demographics
14:15 – 14:30 Growing Pains: Millennials and the Characteristics of This Emerging Consumer Segment
14:30 – 15:15 Workshop Activity & Discussion: Opportunities and Challenges in Selling Home Improvement and Gardening Products to Millennials
15:15 – 15:30 Short Break
15:30 – 15:45 Old is Gold: Baby Boomers and How They Shop
15:45 – 16:30 Workshop Activity & Discussion: Opportunities and Challenges in Selling Home Improvement and Gardening Products to Baby Boomers
16:30 – 17:00 Key Takeaways: How to Use Consumer Segmentation to Your Advantage