The Platform Era

Moving to the Platform Era

11:10 – 11:35 | The Fourth Industrial Revolution –The Transformation of our Industry

by Steve Collinge, Managing Director, Insight Retail Group, UK

Breakthroughs in fields such as artificial intelligence, the internet of things, new payment systems, sensor technologies, 3D printing and driverless vehicles are already starting to disrupt our industry. Steve will highlight how within five years, these emerging technologies will rapidly move from periphery to mainstream and in the process transform the global Home Improvement Industry for ever.


11:35 – 12:00 | Make the Invisible Visible

by Biren van Herck, Co-founder & CDO, Pro-Alliance, Benelux

Today, if you google for the biggest trends in supply chain, you’ll find ‘horizontal collaboration’ to be one of them. We have seen a few interesting pilot projects in different sectors, but they were never really scalable. So what is the missing link between a successful pilot project and a large scale roll-out? Based on their own data, Maxeda DIY Group and Pro Alliance performed a detailed study of that potential, and of how social technologies could be leveraged to obtain scalability.

The potential efficiency gains are remarkably high. A project was set up, whereby a digital community was created for the Maxeda supply chain, large amounts of data were crowdsourced, cleansed and visualised. The goal is to acquire new insights that will help and stimulate the retailer and its suppliers to take clear measures to increase the efficiency and reduce the carbon footprint within its community. This presentation will highlight the ingenuity, determination and energy the Benelux DIY sector  has shown to make horizontal collaboration work.


12:00 – 12:25 | Add Entertainment in DIY or Die

by Paul Moers, Managing Director, Paul Moers Strategic Marketing Services, The Netherlands

Especially in Europe there is a cutthroat competition between DIY companies going on. Most companies focus on beating their rivals, but their strategies tend to converge. There is a lot focus on prices. DIY companies are giving margin away. However, there are many more marketing P’s that can be used. Market forecasts are predicting the coming years 3 % growth per annum for the DIY business worldwide. If the different economies continue their upward trend this figure might even be higher. The crisis is definitely over although it lasted for nearly 6 years and caused a sharp downfall in turnover and profit.

Customization and multichannel strategies are of course important the coming years but the DIY business is also very traditional and insufficient connected with the current retail trends. Customers are getting quickly bored and need to be entices and inspired. This is already happening in many other retail outlets and shopping centers. The current DIY stores are far to much focussed on the products and forget to deliver the clients an experience. The value proposition could become far more interesting, unique and competitive if Stores pay more attention. In my lecture I will enlighten this approach.


Session Summary

Big Box retail stores are losing their relevance, while other channels and formats such as e- and mobile- commerce, specialty and pop-up stores, small formats and showrooms grow in appeal. Latest studies support the idea that customers no longer want to shop anonymously in large stores, surrounded by shelves stacked high and deep. As a result, big box retail must shift its strategy away from competing on access and selection to staging memorable customer experiences. What are home improvement retailers changing in store, to adapt to this new situation?

Business platforms are nothing new. To compete in the digital era, it’s imperative for every business to understand what type of platform will serve it best, how its business model must change and how to make the transition. In the digital age, “platform” usually describes a cloud-based service that comprises digitised business processes, data and infrastructure. Internal elements provide back-end processes and external components supporting devices, sensors, user interfaces, app stores and partner services.

Businesses must re-imagine themselves in terms of the experiences they want to provide, rather than the specific transactions or products they want to sell. With this information in mind, they can then look to transform their operations by understanding what type of platform should be deployed and which partners to engage. This will allow them to seamlessly provide the experience to their audience.

Retailing Home Improvement Retailing DIY Stores DIY Retailing Analysis Figures Big Box e-commerce mobile commerce pop up stores city formats click and collect Marketing Technology Disruption Market Update Day 1 Home Improvement DIY Future