by Richard van Hooijdonk, Trendwatcher and Futurist, The Netherlands
at the Exhibition Area. Visit our Start-Up Village and get yourself inspired.
moderated by Richard van Hooijdonk, Trendwatcher and Futurist, The Netherlands
Meet the Newcomers that are already Transforming our Industry! The best startups will compete to present you the most exciting innovations.
by Peter Rosseel, Director, Management Consulting Research; Visiting Professor University of Leuven, Belgium
Fixing organisational culture is undoubtedly the hardest part of any transformation. Developing the right digital strategy or product/service portfolio, introducing new technologies or finding the right talent, may be complex, but is not complicated. Cultural transformation in organisations is a challenge of a higher order, especially when dealing with deep-rooted legacy. In the digital economy, it is not enough to use or produce digital. An organisation needs to be digital. Hence, its vision, leaders and culture must become ‘digital’ too.
by John W. Herbert (General Secretary EDRA/ghin) and Ralf Rahmede (General Manager fediyma)
Digital disruption is a top-of-mind issue in the C-Suites of every industry. In recent years, thousands of startups around the world have disrupted markets and forever changed the mindsets of decision-makers. Senior executives in traditional firms are looking over their shoulders and wondering if they are in the crosshairs of a digital insurgent. Far-sighted executives are asking how can they become the disruptor by creating a new digital business. DIY companies will have to transform their traditional business culture and, together with the help of competent startups, respond with their own digital transformation journey. With around 500 new tech startups per year, Berlin is Germany’s startup capital and the best place to start your self-disruptive journey.