Home Improvement around the World

Find your benchmark!

13:00 – 13:20 | Jumia – The African Digital Revolution

by Jeremy Hodara, Co-CEO and Founder, Jumia, Africa


13:20 – 13:40 | Mitre10 New Zealand – Face of a Corporate, Spirit and Culture of a Cooperative

by Neil Cowie, CEO, Mitre10, New Zealand

Mitre 10 has been a part of New Zealand’s DIY culture since 1974. A New Zealand owned and operated co-operative with stores nationally, Mitre 10 is a true Kiwi success story. Despite facing international competition, Mitre 10 is New Zealand’s largest home improvement and garden retailer and continues to grow through both share of market and number of stores. Besides retail customers, Mitre 10 is also increasingly the partner of choice for trade professionals.

Part of Mitre 10’s success comes from the fact that as a Group each Mitre 10 store agrees to high national standards yet as a co-operative every store operator has the ability to act locally and respond to the specific needs of their local customers whether this be through teaming up with a local community group or through sourcing particular products locally. What is remarkable about Mitre 10 is the fact that as a retailer Mitre 10 has focused on brand for two and a half decades rather than product and price like most other retailers.


13:40 – 14:00 | Transforming of the Co-Operative

by Patrick Cassidy, Board Director at Bricoalliance, Europe / Group CEO, United Hardware, Ireland

My speech in essence is about United Hardware. Two competing companies AHL & NHL came together and formed United hardware and are now in a strategic partnership rather than adversaries. How we have transformed from solely buying to buying, warehousing, distribution, marketing and merchandising. What does the future hold?


14:00 – 14:20 | DCM Insight into Japanese Home Improvement Market

by Yasunori Ishiguro, Executive Vice President and COO DCM Holdings, Japan

Since the first appearance in the 1970’s, home improvement stores in Japan have been developed in a unique way that could have some characteristics of variety stores. We are now entering a new era of severe competition against the other retail formats such as drug stores, specialty stores and e-commerce. In addition, we are also facing demographic changes of population decline and a rapidly aging population. In response to these challenges, DCM Holdings, the largest DIY retailing group in Japan, is developing innovative growth strategies through expansion by M&A and building a next generation store concept.


Session Summary

Our congress brings together top home improvement managers from over 50 countries worldwide. The development of our industry varies from country to country. We will take you on a journey around the planet and show you the most successful strategies. Discover new trends and concepts that could become a benchmark and growth accelerator for your own business.

Home Improvement Retailing DIY Stores DIY Retailing Market Update DIY around the World Day 2