Main Topics 2017

This is the beginning of a new Era!

The world has drastically changed in the past years! How does the future of home improvement look like?


Global Economic and Political Overview

Before the June 23 vote in the United Kingdom in favor of leaving the European Union, economic data and financial market developments suggested that the global economy was evolving broadly as forecast in the April 2016 World Economic Outlook (WEO).

The outcome of the U.K. vote, which surprised global financial markets, implies the materialization of an important downside risk for the world economy. As a result, the global outlook for 2016-17 has worsened, despite the better-than-expected performance in early 2016. This deterioration reflects the expected macroeconomic consequences of a sizable increase in uncertainty, including on the political front. This uncertainty is projected to take a toll on confidence and investment, including through its repercussions on financial conditions and market sentiment more generally.

Moreover, from late January on the other side of the world, Donald Trump will have all the authority of the American executive, and the support of a unified Republican Congress, behind him. He will, therefore, be in a position to deliver profound and lasting change. The near-term economic effect of a Trump presidency is perhaps not of foremost concern to vulnerable racial and religious minorities in America, or to nervous NATO allies in eastern Europe. But the economic consequences of Trump’s presidency could be enormous, and costly.

What will be the real impact of this international uncertainty on the home improvement market? How should our industry leaders face this New World Order?


The Platform Era

Big Box retail stores are losing their relevance, while other channels and formats such as e- and mobile- commerce, specialty and pop-up stores, small formats and showrooms grow in appeal.

Latest studies support the idea that customers no longer want to shop anonymously in large stores, surrounded by shelves stacked high and deep. As a result, big box retail must shift its strategy away from competing on access and selection to staging memorable customer experiences. What are home improvement retailers changing in store, to adapt to this new situation?

Business platforms are nothing new. To compete in the digital era, it’s imperative for every business to understand what type of platform will serve it best, how its business model must change and how to make the transition.

In the digital age, “platform” usually describes a cloud-based service that comprises digitised business processes, data and infrastructure. Internal elements provide back-end processes and external components supporting devices, sensors, user interfaces, app stores and partner services.

Businesses must re-imagine themselves in terms of the experiences they want to provide, rather than the specific transactions or products they want to sell. With this information in mind, they can then look to transform their operations by understanding what type of platform should be deployed and which partners to engage. This will allow them to seamlessly provide the experience to their audience.


The Path to Self-Disruption – Cooperation with Start-Ups

Digital disruption is a top-of-mind issue in the C-Suites of every industry. In recent years, thousands of startups around the world have disrupted markets and forever changed the mindsets of decision-makers.

Senior executives in traditional firms are looking over their shoulders and wondering if they are in the crosshairs of a digital insurgent. Far-sighted executives are asking how can they become the disruptor by creating a new digital business.

DIY companies will have to transform their traditional business culture and, together with the help of competent startups, respond with their own digital transformation journey. With around 500 new tech startups per year, Berlin is Germany‘s startup capital and the best place to start your self-disruptive journey.


Market Update – Facing New Global Challenges

It is highly uncertain what the UK’s future would look like outside the European Union (EU), which makes Brexit a leap into the unknown. Analysts forecast that after Brexit the EU will continue to be one of the world’s largest markets and the UK’s biggest trading partner.

However, a key question still remains: What will happen to DIY businesses with UK connections, what could being out of the single market and customs union mean in day to day terms? What will be the real impact of Brexit on the home improvement industry?


Garden – Great Business Opportunities

Garden centres have become a large part of the retail landscape. In Germany, for example, sales from the gardening departments in DIY retail stores represent 25% of their total turnover. Moreover, British consumers spend on average £5 billion a year in domestic garden centres.

Analysts predict a rosy future for the gardening market in North America and Europe due to a fast growth in private home owning, older and more affluent populations, and good economic prospects. In summary, the garden industry is an attractive one and can be characterised as a mature market with stable growth.


Home Improvement around the World

Our congress brings together top DIY managers from over 50 countries worldwide. The development of our industry varies from country to country. We will take you on a journey around the planet and show you the most successful strategies. Discover new trends and concepts that could become a benchmark and growth accelerator for your own business.