Why Berlin?


Berlin: The Metropolis

Berlin is the capital and the largest city of Germany as well as one of its 16 states. With a population of approximately 3.6 million people, Berlin is the second most populous city proper and the seventh most populous urban area in the European Union. Located in northeastern Germany on the banks of Rivers Spree and Havel, it is the centre of the Berlin-Brandenburg Metropolitan Region, which has about 6 million residents from more than 180 nations.

Berlin is a world city of culture, politics, media and science. Its economy is based on high-tech firms and the service sector, encompassing a diverse range of creative industries, research facilities, media corporations and convention venues. Berlin serves as a continental hub for air and rail traffic and has a highly complex public transportation network. The metropolis is a popular tourist destination. Significant industries also include IT, pharmaceuticals, biomedical engineering, clean tech, biotechnology, construction and electronics.

Modern Berlin is home to world renowned universities, orchestras, museums, entertainment venues and is host to many sporting events. Its urban setting has made it a sought-after location for international film productions. The city is well known for its festivals, diverse architecture, nightlife, contemporary arts and a high quality of living. Over the last decade Berlin has seen the emergence of a cosmopolitan entrepreneurial scene.

Berlin: The Place To Be For DIYers

Germans, and especially Berliners, love to work on their houses and apartments. This DIY-attitude probably still derives from the times in Eastern Germany, when people could not get new stuff that easily and therefore had to fix stuff themselves.

As a consequence you will never be in a long search for a DIY store. The major hardware chains in Berlin are OBI, Hagebau, Toom, Hornbach, Bauhaus and Hellweg. Usually they have big stores with lots and lots of articles, which means they need some space. That is why you won’t find a hardware store with a good selection in Berlin Mitte, but rather in the outskirts and in industrial areas.

On 7 June, John W. Herbert, General Secretary EDRA, will introduce you to the newest industry retail home improvement trends in the greater Berlin area. During the course of a “store check”, you may discover innovative retailing concepts.

We joined efforts with the major retailers in Germany to show you the most innovative DIY stores in Berlin. Therefore, register now to the 5th Global DIY Summit 2017 and add to your order your participation to our Store Tour!

Berlin: City of Start-Ups

With around 500 new tech startups per year, Berlin is Germany’s capital city also for startups. Berlin has a fast-growing startup scene and a successful infrastructure for financing and funding. With numerous incubators, accelerators and co-working spaces, the city provides optimal conditions for entrepreneurs from around the world. Berlin is internationally recognized as a startup hub and as a breeding ground for creative people who want to change the world.