Why Barcelona?

Berlin: The Metropolis

Barcelona is the capital and largest city of Catalonia, and the second most populous municipality of Spain. With a population of 1.6 million within city limits, its urban area extends to numerous neighbouring municipalities within the Province of Barcelona and is home to around 4.7 million people, making it the sixth most populous urban area in the European Union after Paris, London, Madrid, the Ruhr area and Milan.

In 2009 the city was ranked Europe’s third and one of the world’s most successful as a city brand. In the same year the city was ranked Europe’s fourth best city for business and fastest improving European city, with growth improved by 17% per year, and the city has been experiencing strong and renewed growth for the past three years. Since 2011 Barcelona has been a leading smart city in Europe. Barcelona is a transport hub, with the Port of Barcelona being one of Europe’s principal seaports and busiest European passenger port, an international airport, Barcelona–El Prat Airport, which handles over 40 million passengers per year, an extensive motorway network, and a high-speed rail line with a link to France and the rest of Europe.


Barcelona: The opportunity for DIYers

In post-crisis Spain things are beginning to pick up. It is one of the world’s leading tourist, economic, trade fair and cultural centres, and its influence in commerce, education, entertainment, media, fashion, science, and the arts all contribute to its status as one of the world’s major global cities. Barcelona is a major cultural and economic centre in southwestern Europe, 24th in the world (before Zürich, after Frankfurt) and a financial centre. In 2008 it was the fourth most economically powerful city by GDP in the European Union and 35th in the world with GDP amounting to €177 billion. In 2012 Barcelona had a GDP of $170 billion; and it was leading Spain in employment rate in that moment.

In 2017, Spain is in its fourth year of recovery and is once again heading for economic growth of around 3%. Consumer spending on DIY in Spain has bounced back in line with the country’s economic recovery. However, not all are benefitting equally. The competitive landscape in home improvement is highly fragmented. Larger chains are gaining market share rapidly. According to the Global Home Improvement Report DIY-market in Spain has a volume of more than 6 billion euros.

Barcelona is a great place to be for the top decision makers from the home improvement industry. This city is a unique opportunity for business development and strategy in DIY. It is a market concentrated in large DIY retails stores like Leroy Merlin, Bricomart, Brico Depot, Aki and Bauhaus, but also traditional hardware stores (city format) like Cadena 88.

On 12 June, John W. Herbert, General Secretary EDRA, will introduce you to the newest industry retail home improvement trends in the greater Barcelona area. During the course of a “store check”, you may discover innovative retailing concepts.

We joined efforts with the major retailers in Spain to show you the most innovative DIY stores in Barcelona. Therefore, register now to the 6th Global DIY Summit 2018 and add to your order your participation to our Store Tour!


Barcelona: City of Start-Ups

When people think of the hottest cities for startups in Europe, most will jump to London or Berlin, sometimes even Paris or Moscow. However, Spain is the 4th destination for international tech talent and Barcelona, the second largest city after Madrid, is ranked at number 5 of 60 European startup hubs in Europe by the Mobile World Capital Barcelona (MWC). Attracted by the lifestyle, a relatively low cost of living, and dozens upon dozens of co-working spaces, you’ll find many startups, “digital nomads” and European entrepreneurs operating in the city.

Barcelona has lately been attracting promising startups and sharp-minded entrepreneurs from across the globe. Barcelona is not only one of the most charming mediterranean cities thanks to the sun and tapas, but also offers plenty of opportunities that should not be overlooked. It is, more and more, considered to have enormous potential to become a world-class innovation hub for tech startups. Did you know that multi-million euro successes including Softonic and eDreams began there?